Markanal is a computer bureau specialising in the processing of marketing and market research data.  Having provided this service for over 38 years, Markanal has come to be regarded as synonymous with excellence and integrity, from questionnaire design through data capture and cleaning to production of customised reports and graphs.  We have kept abreast of technological developments in the industry for the benefit of our clients.  Our data scanning service employs leading edge technology which provides clients with cost-effective data capture and fast project turn-around.

 Our areas of expertise include:
  • Questionnaire design for professional and functional survey forms
  • Paper- and web-based questionnaires for greater reach
  • Automatic data capture using Optical Mark Reading technology for fast and efficient forms processing.
  • Production of Cross Tabulations and specialist reports to client specifications.
  • Graphic representation of survey results, provided in a form that can be directly included into client reports and presentations.
  • Specialist statistical analyses on the data.
  • Transmission of data and/or survey results anywhere in the world.
  • Specialist processing of Human Resource (HR) research data (employee surveys).
Since the early 1990s, Markanal has provided a data capture service using optical scanning technology. This service greatly reduces the cost of data capture, improves project turn-around time and results in databases that are as close to 100% data capture error free as is possible. It is excellent for capturing the data of large research projects. To date, Markanal has scanned in excess of 15 million questionnaire pages! 

We offer the option of the same questionnaire produced as the traditional paper-based questionnaire as well as online via our secure web portal. 

Almost every major corporation in South Africa has used the services of Markanal either directly or indirectly over our 38 years of being in business!